In the Citibank Cashcard project by Malka Media, I was responsible for designing several key visual elements for an engaging ad set in a Brooklyn townhouse. My role complemented the Malka team's expertise in scripting and production, contributing to an advertisement that successfully aired during Mets games and ran for two seasons, showcasing a blend of creativity and brand alignment.

We designed livestream & fight day graphics for some of the most important fights of the year.

During 2021-2022, Hole In the Wall embarked on expanding their offerings by introducing a coffee subscription service. My role involved establishing the art direction for this new venture, as well as designing the accompanying website.

In this campaign, my role was pivotal in expanding the art direction, and meticulously designing and storyboarding the entire initiative to ensure a seamless and impactful experience. We leveraged advanced AI tools, including Midjourney, bringing forth a campaign that was not only visually compelling but also vibrant and engaging.
MoneyLion, aiming to guide individuals toward financial independence, provided a series of actionable steps, ranging from debt management and budgeting, to investing and wise spending. My responsibility was to translate these financial milestones into a visual narrative, ensuring that each element of the campaign was both inspiring and instructive. By doing so, we were able to create a campaign that not only resonated with individuals eager to take control of their finances, but also stood out in its execution and design, showcasing a perfect blend of creativity and financial empowerment.

Over the last few years, I've had the privilege of working with ML across a variety of campaigns, adopting diverse roles ranging from designer and design lead to art director. My journey with ML has been collaborative and multifaceted, involving work with talented animators, creative directors, copywriters, as well as guiding and mentoring mid-level and junior designers. Together with these teams, and in constant communication with the client, we have successfully crafted memorable campaigns that stand testament to our collective creative strength. Below, I've highlighted a few projects from our collaboration:

We crafted billboards displayed in Orange County, Seattle, and various U.S. locations, alongside a comprehensive suite of digital assets ranging from ads and social media content to additional online materials.