Branding & Marketing

Peloton programs

What we did

We designed the identity and key art for Peloton's programs, Arms with Tunde and Peak Your Power Zones. We then crafted in-app graphics and banners, social media ads, email templates, and a range of other key communication materials.

produced at

Malka

client

peloton

my Role

Art Direction
Design

team

Steph miller
jack Strachan
Mario Villaquiran

Peloton is renowned for revolutionizing home fitness, seamlessly blending cutting-edge technology with immersive, community-driven workout experiences. In this project, my task was to dive into the design world of Peloton and come up with the look & feel for two of their new programs, Arms With Tunde & Peak Your Power Zones.

For both 'Arms with Tunde' and 'Peak Your Power Zones', our main goal was to capture the thrill and community vibe that comes with being part of Peloton. We wanted to design something that would not just resonate with existing Peloton fans but also draw in new ones. The challenge was to mix fresh, exciting ideas with the consistency Peloton is known for, ensuring each program had its own flavor but still felt part of the larger Peloton world.

Arms with Tunde

The program was a brand new addition to Peloton's lineup, created for Peloton Guide. This program gave us the creative freedom to experiment with different visual styles — choosing colors, imagery, and a whole look that would click with users. This project was an open playground for us, allowing a wider exploration of creative ideas to make the program stand out.

A photograph showcasing the design work created by Lucas Andrada for Peloton

Peak Your Power Zones

This programs was the next chapter in Peloton's 'Power Zones' series. Our creative boundaries were a bit more defined here, as we needed to keep in line with the first program’s style. Yet, we still managed to push the envelope, adding new touches to bring a fresh feel to the series and take it up a notch.

Challenges & takeaways

For 'Arms with Tunde' and 'Peak Your Power Zones' at Peloton, we aimed to blend Peloton's signature style with new visuals. A last-minute challenge with 'Peak Your Power Zones' required us to quickly update all its imagery just a day before launch due to unexpected changes.
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Working on these projects refined my skills in innovative branding and rapid problem-solving. They further underscored the importance of strategic messaging within design, an aspect that has influenced my approach to future projects.